A Generation and Their lavish Problem*

It makes me uncomfortable to write about this, not because I find it really a hardcore theme to discuss but rather that I am one of this generation (and if I am rather proper to write about this due to my age? – ah who cares). But then, who are they? In this term I would like to use the term Social Generation, cluster of people who are born in same date range and sharing similar cultural experiences. But rather to talk about a specified generation i rather talking about their matter these days.

But every song’s like gold teeth, grey goose, trippin’ in the bathroom
Blood stains, ball gowns, trashin’ the hotel room,
We don’t care, we’re driving Cadillacs in our dreams.
But everybody’s like Cristal*, Maybach, diamonds on your timepiece.
Jet planes, islands, tigers on a gold leash.
We don’t care, we aren’t caught up in your love affair. – Lorde, Royals

Some of you must be similar with this quote above because you always hear it on the radio when you drive to work or go back home or from your favorite music channel television. Its up beat and Lordes’ simultaneously vulnerable and imperious vocal made Royal so catchy to hear but then its word are grabbing the world’s attention, propelled to UK’s and US’ Chart for weeks. If I have to interpret this lyric, i would say that the lyrics are a response to “Consumerism”, which is an everyday phenomena since 2000-something. We used to hear stories from our grandmother how she flicked a pair of socks or clothes instead to buy a new one and not just that but also how she try to maximized all tools and resources she had at home to fulfill her and her families’ need, somehow we cannot see or experience this anymore simply because it is much cheaper to buy new pair of socks instead trying to sow one for the reason that we could get a pair of socks in no time and no money if we bought it in a discount shop (If you okay with the idea of child and exploitation labor). Anyhow we are very close to the concept of buying, we buy a pair of jeans almost once a month (girl, just don’t try to hide it), boys will buy new Assassins Creed, Halo, or Call of Duty (or another Game and game credits) even though its plot barely the same as its forerunner.

One day I heard one of my fellow student talking with his hommies, he said he was upset because his parent wouldn’t give him iPhone 5s Gold 64 GB for his christmas present to replace his iPhone 5 which is totally still good and working appropriately. At the time I was like “What the  heck?” why wouldn’t you go work your ass to get one or as the matter of fact just don’t get one because your barely one year iPhone 5 is barely broken and no scratch to be seen. Or one day I heard someone I know, who dressed really proper with louis vuitton bag, michael kors watch and Yves Saint Lauren ring and all that luxurious garment, has a house forbade because she caught stealing in a department store and almost every stuff in her house are similar to items, which are reportedly stolen by this department store. I don’t know whether it’s true or not and I don’t want to know either. It just such a pity to know that people craving for this luxury and will do anything they can to maintain this kind of lifestyle. We should start to appreciate and cherish what we already have instead of buying new thing or else we could also make over them. I meant there are a lots of DIY blog these days you can even make one yourself.

Does consumerism our only problem? If we could list all our concern these days I will not finish my blog entry, so let’s talk about another matter. These days we are so concerned about not getting the right job. the right salary or the right partner. we are so concerned that we have to take so many courses and so many classes to make us prepare for all life’s matter that’s why not many of us don’t have the guts to take a risk and doesn’t afraid to failure. It’s a lie if I said I am not afraid of failure, in fact I am and I am not ready to stumble. But anyhow I do believe that it’s okay to stumble and fell down but never to give on thing/matter. Many times we are very overwhelmed with all the chances and possibility we have in our life that we find it difficult to decide what we want and what are the best for us right now. Should we really take all the opportunities we have or should we choose only one and make the best out of it? and should we buy the latest iPhone or the latest Michael Kors for us to get notice?

*Title: inspired by book from Meredith Haaf “Heult Doch – Über eine Generation und ihre Luxusprobleme”


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